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~person:"Jiang, Jing"
~person:"Murphy, Jamie"
~subject:"Nationalkultur"
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Nationalkultur
National culture
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Beziehungsmarketing
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Jiang, Jing
Murphy, Jamie
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International marketing review
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Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
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2
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
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