//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Johnson, Lester W."
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundenzufriedenheit
Brand management
13
Markenführung
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
Beziehungsmarketing
6
Relationship marketing
6
Customer satisfaction
4
Advertising effects
3
Customer integration
3
Internet marketing
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
Online-Marketing
3
Werbewirkung
3
Brand loyalty
2
Brand trust
2
Celebrity endorsement
2
Celebrity-Werbung
2
Consumer brand engagement
2
Credibility
2
Dienstleistungssektor
2
Gesundheit
2
Glaubwürdigkeit
2
Health
2
Markentreue
2
Service industry
2
Social Web
2
Social web
2
brand equity
2
brand health
2
brand management
2
Advertising
1
Advertising Spending
1
Arzneimittel
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Johnson, Lester W.
Han, Heesup
12
Khan, Imran
7
Loureiro, Sandra Maria Correia
7
Gil Saura, Irene
6
Huber, Frank
6
Rather, Raouf Ahmad
6
Usman, Osly
6
Wong, IpKin Anthony
6
Ahn, Jiseon
5
Fatma, Mobin
5
Hyun, Sunghyup Sean
5
Park, Jungkun
5
Paulssen, Marcel
5
Anisimova, Tatiana
4
Casidy, Riza
4
Chahal, Hardeep
4
Civelek, Mustafa Emre
4
Dwivedi, Abhishek
4
Ha, Hong Youl
4
Haverila, Kai
4
Japutra, Arnold
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Melewar, T. C.
4
Rahman, Zillur
4
Regier, Stefanie
4
So, Kevin Kam Fung
4
Susanti, Vonny
4
Vollhardt, Kai
4
Yu, Jongsik
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Aslam, Wajeeha
3
Assaker, Guy
3
Back, Ki-Joon
3
Balaji, M. S.
3
Bang, Nguyen
3
Bilgihan, Anil
3
Büttner, Miriam
3
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of marketing management : MM
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
3
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
4
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->