Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer - In: The Service Industries Journal 33 (2013) 7-8, pp. 705-719
This paper uses a comparative study to explore entrepreneurial marketing orientation in small software technology firms …, in relation to firm growth. Entrepreneurial Marketing (EM) acknowledges the interface between entrepreneurship, marketing … orientation from the EM perspective. This paper addresses these issues by using an entrepreneurial marketing orientation …