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~person:"Kaushik, Arun Kumar"
~subject:"Electronic Commerce"
~subject:"Markenimage"
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Electronic Commerce
Markenimage
Beziehungsmarketing
8
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7
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7
Consumer behaviour
4
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destination advocacy
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destination loyalty
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destination trust
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Kaushik, Arun Kumar
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
14
Japutra, Arnold
13
Piller, Frank T.
13
Kumar, Vikas
12
Han, Heesup
11
Wirtz, Bernd W.
11
Bauer, Hans H.
10
Muther, Andreas
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Hollebeek, Linda D.
8
Khan, Imran
8
Sarkar, Abhigyan
8
Bang, Nguyen
7
Ekinci, Yuksel
7
Huber, Frank
7
Leimstoll, Uwe
7
Neslin, Scott A.
7
Rahman, Zillur
7
Roy, Sanjit
7
Schumann, Jan Hendrik
7
Stormer, Henrik
7
Thaichon, Park
7
Ahn, Jiseon
6
Augusto, Mário Gomes
6
Bilgihan, Anil
6
Chaffey, Dave
6
Chahal, Hardeep
6
Das, Gopal
6
Hudetz, Kai
6
Iglesias, Oriol
6
Khamitov, Mansur
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
Nyadzayo, Munyaradzi W.
6
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Journal of travel and tourism marketing
3
Journal of business research : JBR
1
Journal of global marketing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
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ECONIS (ZBW)
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
3
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
4
Building consumer-brand relationships through brand experience and brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10012202793
Saved in:
5
Does experience affect engagement? : role of destination brand engagement in developing brand advocacy and revisit intentions
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 332-346
Persistent link: https://www.econbiz.de/10012289335
Saved in:
6
Destination brand experience and visitor behavior : the mediating role of destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
35
(
2018
)
5
,
pp. 649-663
Persistent link: https://www.econbiz.de/10011918035
Saved in:
7
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
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