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~person:"Kennedy, Rachel"
~person:"Schweidel, David A."
~subject:"Fernsehwerbung"
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Fernsehwerbung
Advertising effects
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Werbewirkung
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7
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Kennedy, Rachel
Schweidel, David A.
Wilbur, Kenneth C.
12
Bellman, Steven
11
Pelsmacker, Patrick de
10
Varan, Duane
9
Cantoni, Davide
7
Bakir, Aysen
6
Bursztyn, Leonardo
6
Cauberghe, Verolien
6
Chesnes, Matthew
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Dens, Nathalie
6
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5
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5
Beal, Virginia
4
Guitart, Ivan A.
4
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4
Joo, Mingyu
4
Marshall, John
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Reijmersdal, Eva A. van
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Reinares, Pedro
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Romaniuk, Jenni
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Journal of advertising research
3
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Quantitative marketing and economics : QME
1
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ECONIS (ZBW)
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1
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
3
Creative that sells : how advertising execution affects sales
Hartnett, Nicole
;
Kennedy, Rachel
;
Sharp, Byron
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 102-112
Persistent link: https://www.econbiz.de/10011453888
Saved in:
4
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
5
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
6
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
Saved in:
7
Predictors of the gap between program and commercial audiences : an investigation using live tuning data
Schweidel, David A.
;
Kent, Robert J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 18-33
Persistent link: https://www.econbiz.de/10008822114
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