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~person:"Khare, Arpita"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
117
Konsumentenverhalten
117
India
57
Indien
57
Fashion
29
Mode
29
Brand management
25
Markenführung
25
Luxury goods
24
Luxusgüter
24
Beziehungsmarketing
20
Relationship marketing
20
Einzelhandel
15
Retail trade
15
Brand image
13
Internet marketing
13
Markenimage
13
Online-Marketing
13
Brand
12
Markenartikel
12
Online retailing
12
Online-Handel
12
Bekleidung
11
Bekleidungsindustrie
11
Clothing
11
Clothing industry
11
Customer value
10
Kundenwert
10
Social Web
10
Social web
10
Einkaufszentrum
9
Environmental consciousness
9
Marketing management
9
Marketingmanagement
9
Shopping center
9
Green marketing
8
Jugendliche
8
Sustainable product
8
Umweltbewusstsein
8
Youth
8
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Undetermined
56
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Article
115
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2
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Aufsatz in Zeitschrift
Article in journal
117
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Collection of articles of several authors
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Language
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English
117
Author
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Khare, Arpita
Ko, Eunju
Han, Heesup
113
Mattila, Anna S.
95
Lusk, Jayson L.
74
Gierl, Heribert
70
Phau, Ian
70
Dwivedi, Yogesh Kumar
62
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
55
Paul, Justin
53
Belk, Russell W.
52
Herrmann, Andreas
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Diamantopoulos, Adamantios
42
Sharma, Piyush
41
Bang, Nguyen
40
Das, Gopal
39
Thaichon, Park
39
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Wiedmann, Klaus-Peter
37
Kim, Seongseop
36
Park, Jungkun
36
Verhoef, Peter C.
36
Hyun, Sunghyup Sean
35
Wong, IpKin Anthony
35
Moschis, George P.
34
Wu, Luorong
34
Balaji, M. S.
33
Eisend, Martin
33
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Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of business competition and growth : IJBCG
10
Journal of international consumer marketing
7
Asia Pacific journal of marketing and logistics
6
International journal of advertising : the review of marketing communications
4
Journal of fashion marketing and management
4
Journal of global marketing
4
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International journal of services and operations management
3
Journal of marketing analytics : JMA
3
Journal of targeting, measurement and analysis for marketing
3
Marketing intelligence & planning
3
International journal of business and emerging markets : IJBEM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of internet commerce
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Cross-cultural buyer behavior
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
International journal of retail and distribution management
1
International marketing review
1
Journal of Asia Pacific business
1
Journal of Indian business research
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of financial services marketing : JFSM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
117
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
5
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
6
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
7
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
8
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
9
The role of shopping values and consumer attitudes toward mall events
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global marketing
36
(
2023
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10013549988
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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