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~person:"King, Ceridwyn"
~subject:"Personalmarketing"
~type:"article"
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Personalmarketing
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King, Ceridwyn
Baum, Matthias
13
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9
Walter, Benjamin von
9
Van Hoye, Greet
7
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6
Kremmel, Dietmar
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Yu, Kang Yang Trevor
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European journal of marketing : EJM
1
International journal of hospitality management
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina
;
King, Ceridwyn
- In:
International journal of hospitality management
68
(
2018
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
Saved in:
2
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
3
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
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