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~person:"Ko, Eunju"
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Search: "Journal of business research : JBR"
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Consumer behaviour
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Ko, Eunju
Laroche, Michel
70
Chebat, Jean-Charles
65
Woodside, Arch G.
54
Babin, Barry J.
42
Huarng, Kun-Huang
42
Parida, Vinit
34
Diamantopoulos, Adamantios
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Oghazi, Pejvak
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Beatty, Sharon E.
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Pereira, Vijay
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Brenes, Esteban R.
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Sharma, Piyush
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Wincent, Joakim
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Kraus, Sascha
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Vrontis, Demetris
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Walsh, Gianfranco
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Donthu, Naveen
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Johnston, Wesley J.
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Valette-Florence, Pierre
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Dwivedi, Yogesh Kumar
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Richard, Marie-Odile
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Yang, Zhiyong
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Bartikowski, Boris
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Foroudi, Pantea
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Gustafsson, Anders
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Cleveland, Mark
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Merrilees, Bill
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Paul, Justin
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Geuens, Maggie
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Kim, Kyung Hoon
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Dhir, Amandeep
20
Martin, Drew
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Yu, Tiffany Hui-Kuang
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Zhou, Kevin Zheng
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Zinkhan, George M.
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Bouncken, Ricarda B.
19
Gupta, Suraksha
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Kumar, Satish
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Melewar, T. C.
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Journal of business research : JBR
43
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ECONIS (ZBW)
35
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8
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1
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
2
Special issue : marketing research in Korea ; special joint issue of Journal of Business Research and Journal of the Korean Academy of Marketing
Ko, Eunju
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003587296
Saved in:
3
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
4
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
5
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Jung, Jaesuk
;
Ko, Eunju
;
Woodside, Arch G.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 640-656
Persistent link: https://www.econbiz.de/10012420455
Saved in:
6
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
10
Marketing research in Korea: Special joint issue of journal of business research and journal of the Korean academy of marketing science
Ko, Eunju
;
Cardon, Peter W.
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10007896315
Saved in:
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