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~person:"Ko, Yong Jae"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Dienstleistungsqualität
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Ko, Yong Jae
Nufer, Gerd
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Bühler, André W.
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Enhancing knowledge development in marketing ; Vol. 21
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ECONIS (ZBW)
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Application of the regulatory focus theory to fantasy sport consumption behavior
Cattani, Kevin
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191044
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2
Does better event quality mean more fans? : moderating effect of perceived commitment on the link between event quality and sport consumption behavior
Kim, Taeho
;
Ko, Yong Jae
-
2011
Persistent link: https://www.econbiz.de/10010191054
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