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~person:"Konya-Baumbach, Elisa"
~person:"Murphy, Jamie"
~subject:"Nationalkultur"
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Applying configurational theory to build a typology of ethnocentric consumers
Feurer, Sven
;
Konya-Baumbach, Elisa
;
Woodside, Arch G.
- In:
International marketing review
33
(
2016
)
3
,
pp. 351-375
Persistent link: https://www.econbiz.de/10011486975
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2
The underlying social identities of a nation's brand
Lee, Richard
;
Klobas, Jane
;
Tezinde, Tito
;
Murphy, Jamie
- In:
International marketing review
27
(
2010
)
4
,
pp. 450-465
Persistent link: https://www.econbiz.de/10008696651
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