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~person:"Kumar, V."
~person:"Wieseke, Jan"
~type_genre:"Article in journal"
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Search: "Customer relationship management"
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Subject
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Beziehungsmarketing
68
Relationship marketing
68
Consumer behaviour
25
Konsumentenverhalten
25
Customer value
21
Kundenwert
21
Customer satisfaction
14
Kundenzufriedenheit
14
Salespeople
11
Verkaufspersonal
11
Marketing management
9
Marketingmanagement
9
Dienstleistungsqualität
8
Service quality
8
USA
7
United States
7
customer lifetime value
7
Customer integration
6
Kundenintegration
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
Firm performance
5
Measurement
5
Messung
5
Selling
5
Unternehmenserfolg
5
Verkauf
5
customer engagement
5
customer relationship management
5
Einzelhandel
4
Performance measurement
4
Performance-Messung
4
Retail trade
4
Theorie
4
Theory
4
customer satisfaction
4
Brand management
3
Customer service
3
Deutschland
3
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Undetermined
25
Free
1
Type of publication
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Article
69
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
69
Aufsatz im Buch
10
Book section
10
Festschrift
7
Lehrbuch
5
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Collection of articles of several authors
3
Sammelwerk
3
Glossar enthalten
2
Glossary included
2
Textbook
2
Aufsatzsammlung
1
Case study
1
Collection of articles written by one author
1
Einführung
1
Fallstudie
1
Handbook
1
Handbuch
1
Lehrmittel
1
Mehrbändiges Werk
1
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1
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1
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Language
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English
66
German
3
Author
All
Kumar, V.
Wieseke, Jan
Han, Heesup
52
Hollebeek, Linda D.
38
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Smith, Alan D.
31
Palmatier, Robert W.
30
Prentice, Catherine
30
Svensson, Göran
30
Homburg, Christian
29
Herrmann, Andreas
27
Loureiro, Sandra Maria Correia
27
Bruhn, Manfred
26
Agnihotri, Raj
24
Grewal, Dhruv
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
Bang, Nguyen
23
Klaus, Philipp
23
Vrontis, Demetris
23
Huber, Frank
22
Thaichon, Park
22
Evanschitzky, Heiner
21
Ruyter, Ko de
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
Quach, Sara
20
Karjaluoto, Heikki
19
Rather, Raouf Ahmad
19
Sesé, F. Javier
19
Casidy, Riza
18
Kim, Wansoo
18
Neslin, Scott A.
18
Rahman, Zillur
18
Ahn, Jiseon
17
Heinonen, Kristina
17
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Published in...
All
Journal of marketing
14
Journal of the Academy of Marketing Science
12
Journal of marketing research : JMR
6
Journal of international marketing
4
Journal of service research : JSR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing
3
MSI reports : working paper series
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
California management review
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of personal selling & sales management
1
MIT sloan management review
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Review of marketing research
1
Schmalenbach business review : sbr
1
The journal of personal selling & sales management : JPSSM
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
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Source
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ECONIS (ZBW)
69
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69
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1
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
2
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
3
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
4
Relating the dark side of new-age technologies and customer technostress
Kumar, V.
;
Rajan, Bharath
;
Salunkhe, Uday
;
Joag, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2240-2259
Persistent link: https://www.econbiz.de/10013465182
Saved in:
5
What comprises a successful key account manager? : differences in the drivers of sales performance between key account managers and regular salespeople
Hengstebeck, Berenika B.
;
Kassemeier, Roland
;
Wieseke, Jan
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 392-404
Persistent link: https://www.econbiz.de/10014226538
Saved in:
6
Drown or blossom? : the impact of perceived chronic time pressure on retail salespeople's performance and customer-salesperson relationships
Ryari, Hanaa
;
Alavi, Sascha
;
Wieseke, Jan
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012648989
Saved in:
7
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
8
When do customers perceive customer centricity? : the role of a firm's and salespeople's customer orientation
Habel, Johannes
;
Kassemeier, Roland
;
Alavi, Sascha
; …
- In:
Journal of personal selling & sales management
40
(
2020
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10012200908
Saved in:
9
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
10
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
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