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~person:"Kuusela, Hannu"
~subject:"Consumer behaviour"
~subject:"Customer integration"
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Search: subject_exact:"Service-Dominant Logic"
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Kuusela, Hannu
Vargo, Stephen L.
7
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5
Tronvoll, Bård
5
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4
Barrutia, José M.
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Saarijärvi, Hannu
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Alexander Joseph Ibnu Wibowo
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European business review : EBR ; the official journal of the International Management Centres, Europe
1
Marketing intelligence & planning
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
2
Value co-creation : theoretical approaches and practical implications
Saarijärvi, Hannu
;
Kannan, P. K.
;
Kuusela, Hannu
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10009757397
Saved in:
3
Customer relationship management : the evolving role of customer data
Saarijärvi, Hannu
;
Karjaluoto, Heikki
;
Kuusela, Hannu
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 584-600
Persistent link: https://www.econbiz.de/10010226626
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