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~person:"LaTour, Michael S."
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LaTour, Michael S.
Kover, Arthur J.
42
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Journal of advertising research
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1
The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Wansink, Brian
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
Saved in:
2
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
3
When kiosk retailing intimidates shoppers
Bui, M̃y
;
Krishen, Anjala S.
;
LaTour, Michael S.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10009663633
Saved in:
4
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
5
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
6
Don't Be Afraid to Use Fear Appeals: An Experimental Study
LaTour, Michael S.
;
Snipes, Robin L.
;
Bliss, Sara J.
- In:
Journal of advertising research
36
(
1996
)
2
,
pp. 59-68
Persistent link: https://www.econbiz.de/10006528652
Saved in:
7
Newspapers' Standards for Acceptable Advertising
Roffeld, Herbert J.
;
Lacher, Kathleen T.
;
LaTour, Michael S.
- In:
Journal of advertising research
36
(
1996
)
5
,
pp. 37-48
Persistent link: https://www.econbiz.de/10006530769
Saved in:
8
Differing Reactions to Female Role Portrayals in Advertising
Ford, John B.
;
LaTour, Michael S.
- In:
Journal of advertising research
33
(
1993
)
5
,
pp. 43-52
Persistent link: https://www.econbiz.de/10006540269
Saved in:
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