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Labrecque, Lauren I.
Verhoef, Peter C.
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Malthouse, Edward C.
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Shankar, Venkatesh
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Hofacker, Charles F.
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Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Source
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ECONIS (ZBW)
5
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
3
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
4
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
5
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
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