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~person:"Laczniak, Gene R."
~subject:"Marketing"
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1
Laudato si' : a macromarketing manifesto for a just and sustainable environment
Klein, Thomas A.
;
Laczniak, Gene R.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10012485445
Saved in:
2
Toward a doctrine of socially responsible marketing (SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
3
Reflections about Professor Robert F. Lusch : friend, co-author and marketing visionary
Laczniak, Gene R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 294-297
Persistent link: https://www.econbiz.de/10012264008
Saved in:
4
Marketing to the base of the pyramid : a corporate responsibility approach with case inspired strategies
Santos, Nicholas J. C.
;
Laczniak, Gene R.
- In:
Business and politics : B&P
14
(
2012
)
1
,
pp. 1-42
Persistent link: https://www.econbiz.de/10009631555
Saved in:
5
The integrative justice model for marketing to the poor : an extension of S-D logic to
distributive
justice
and macromarketing
Laczniak, Gene R.
;
Santos, Nicholas J. C.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 135-147
Persistent link: https://www.econbiz.de/10009154836
Saved in:
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