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~person:"Langner, Tobias"
~subject:"Brand management"
~subject:"Germany"
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Brand management
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Advertising effects
13
Werbewirkung
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5
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5
Advertising
4
Deutschland
4
Psychology of advertising
4
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Langner, Tobias
Bauer, Hans H.
23
Esch, Franz-Rudolf
22
Diehl, Sandra
14
Gierl, Heribert
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Huber, Frank
12
Terlutter, Ralf
11
Drengner, Jan
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Neumann, Marcus M.
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Brunner, Christian Boris
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Erfgen, Carsten
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Görtz, Gunnar
6
Klapper, Daniel
6
Meyer, Frederik
6
Mueller, Barbara
6
Nufer, Gerd
6
Nöcker, Ralf
6
Septianto, Felix
6
Silberer, Günter
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Burmann, Christoph
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Mäder, Ralf
5
Schwaiger, Manfred
5
Schwarz, Uta
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Weinberg, Peter
5
Bambauer, Silke
4
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4
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International advertising and communication : current insights and empirical findings
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
5
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1
Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
Saved in:
2
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
3
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
Saved in:
4
Integriertes Branding neuer Marken : Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001925639
Saved in:
5
Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken
Langner, Tobias
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001740704
Saved in:
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