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~person:"Laurent, Gilles"
~subject:"Consumer behaviour"
~subject:"Elderly care"
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Laurent, Gilles
Moschis, George P.
14
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11
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11
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9
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Marketing letters : a journal of research in marketing
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The aging consumer : perspectives from psychology and economics
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The aging consumer : perspectives from psychology and marketing
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1
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 163-181)
.
2021
Persistent link: https://www.econbiz.de/10012298599
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2
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
3
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
4
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
5
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
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