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~person:"Lee, Chang Han"
~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
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Konsumentenverhalten
Consumer behaviour
2
Attitude
1
Behavioral intention
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Cross-cultural
1
Customer equity
1
Customer value
1
Fashion
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Fast fashion
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
International marketing
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Internationales Marketing
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Kundenwert
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Markenführung
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Markenimage
1
Marketing management
1
Marketingmanagement
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Mode
1
New product development
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Online games
1
Product capability
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Product design
1
Produktentwicklung
1
Produktgestaltung
1
Relationship marketing
1
SPA brand
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Social network
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Soziales Netzwerk
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Technischer Fortschritt
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Technological change
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Technology capability
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User-centered design
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Lee, Chang Han
Arsena, Ashley
2
Silvera, David H.
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Aiello, Gaetano
1
Balabanis, George
1
Carvalho, Sergio W.
1
Cho, Yoon C.
1
Choi, Jeang-gu
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Choi, Yung Kyun
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Cowley, Elizabeth
1
Floh, Arne
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Goss, R. Justin
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Grohs, Reinhard
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Heiman, Amir
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Hietanen, Joel
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Hoppe, Daniel
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Jewell, Robert D.
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Jung, Hong Seob
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Jung, Kwon
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Kardes, Frank R.
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Kastanakis, Minas N.
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Kim, Kyung Hoon
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Kim, Kyungok K.
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Kim, Min-Seong
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Kim, Yeonshin
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Kim, Young
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Ko, Eunju
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Koller, Monika
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Lee, Dong Hwan
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Lee, Sun
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Lee, Yong-ki
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Lowengart, Oded
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Luna, David
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Mattila, Pekka
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Mazodier, Marc
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Merunka, Dwight
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Oh, Sangdo
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Pandelaere, Mario
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Park, Jongchul
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Journal of business research : JBR
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ECONIS (ZBW)
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Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Saved in:
2
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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