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~person:"Lee, Richard"
~person:"Papadopoulos, Nicolas G."
~subject:"Nation branding"
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Nation branding
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Lee, Richard
Papadopoulos, Nicolas G.
Hamzaoui-Essoussi, Leila
2
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Africa journal of management
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
2
Place images and nation branding in the African context : challenges, opportunities, and questions for policy and research
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
- In:
Africa journal of management
1
(
2015
)
1/4
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011713738
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