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~person:"Lehto, Xinran Y."
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Advertising effects
Tourism marketing
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Lehto, Xinran Y.
Fesenmaier, Daniel R.
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Stienmetz, Jason L.
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Choe, Yeongbae
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Fullerton, Jami A.
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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The interplay of travelers' psychological distance, language abstraction, and message appeal type in social media advertising
Wang, Saerom
;
Lehto, Xinran Y.
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
8
,
pp. 1430-1446
Persistent link: https://www.econbiz.de/10012310010
Saved in:
2
Reconciling unsatisfying tourism experiences : message type effectiveness and the role of counterfactual thinking
Wang, Saerom
;
Kirillova, Ksenia
;
Lehto, Xinran Y.
- In:
Tourism management : research, policies, practice
60
(
2017
),
pp. 233-243
Persistent link: https://www.econbiz.de/10011676045
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