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~person:"Lenney, Peter"
~person:"Schreiber, Kerstin"
~type_genre:"Non-commercial literature"
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Key account management
2
Key-Account-Management
2
00.09.1996
1
Bibliometrics
1
Bibliometrie
1
Consumer goods marketing
1
Deutschland
1
Germany
1
Konsumgut
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Konsumgütermarketing
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Marketing
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Operations Research
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Lenney, Peter
Schreiber, Kerstin
Dekker, David J.
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Homburg, Christian
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Ojasalo, Jukka
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Jensen, Ove
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Algesheimer, René
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Arnold, Martin Patrick
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Bodenstein, Gerhard
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Cardinaels, Eddy
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Friedrich, Wilhelm
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Marketing-Trendshop <1996, Duisburg>
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Working papers / Lancaster University Management School
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ECONIS (ZBW)
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A participatory action research study of key account management changes
Lenney, Peter
(
contributor
);
Easton, Geoff
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003419109
Saved in:
2
Dokumentation / Marketing-Trendshop '96
Bodenstein, Gerhard
(
ed.
);
Schreiber, Kerstin
(
contributor
)
-
Marketing-Trendshop <1996, Duisburg>
-
1997
Persistent link: https://www.econbiz.de/10000654161
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