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~person:"Li, Susan"
~source:"econis"
~subject:"Werbung"
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Werbung
Advertising
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Preismanagement
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Pricing strategy
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Advertising planning
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Börsenkurs
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Co-op advertising
1
Collective action
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Consumer behaviour
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Differential game
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Dynamic marketing strategies
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Kollektives Handeln
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Konsumentenverhalten
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Lieferkette
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Online retailing
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Online-Handel
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Preiswettbewerb
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Price competition
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Share price
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Spieltheorie
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Supply chain
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Supply chain management
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Li, Susan
Gou, Qinglong
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Cheng, Jun
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Huang, Zhimin
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Liang, Liang
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Lu, Lihao
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Shao, Jing
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Tang, Wansheng
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Wang, Xin
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Yu, Lili
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Applications of management science ; 16
1
Dynamic games and applications : DGA
1
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ECONIS (ZBW)
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Cooperative Advertising with accrual rate in a dynamic supply chain
Zhang, Juan
;
Gou, Qinglong
;
Li, Susan
;
Huang, Zhimin
- In:
Dynamic games and applications : DGA
7
(
2017
)
1
,
pp. 112-130
Persistent link: https://www.econbiz.de/10011804955
Saved in:
2
A two-period pricing model with group-buying
Gou, Qinglong
;
Cheng, Jun
;
Zhang, Juzhi
;
Liang, Liang
; …
-
2013
Persistent link: https://www.econbiz.de/10010228882
Saved in:
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