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~person:"Lim, Weng Marc"
~subject:"Bibliometric analysis"
~subject:"Consumer behaviour"
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Lim, Weng Marc
Kumar, Satish
9
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
3
Exchange rate volatility and international trade
Lal, Madan
;
Kumar, Satish
;
Pandey, Dharen Kumar
;
Rai, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014383123
Saved in:
4
Religion as a social shaping force in entrepreneurship and business : insights from a technology-empowered systematic
literature
review
Kumar, Satish
;
Sahoo, Saumyaranjan
;
Lim, Weng Marc
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013334930
Saved in:
5
Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research : a contemporary overview
Kumar, Satish
;
Sahoo, Saumyaranjan
;
Lim, Weng Marc
; …
- In:
Technological forecasting & social change : an …
178
(
2022
),
pp. 1-23
Persistent link: https://www.econbiz.de/10013349150
Saved in:
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