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~person:"Lippi, Francesco"
~person:"Martín Herrán, Guiomar"
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Search: subject_exact:"Preismanagement"
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Preismanagement
19
Pricing strategy
19
Distribution channel
8
Game theory
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7
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Lippi, Francesco
Martín Herrán, Guiomar
Hinterhuber, Andreas
37
Chen, Jing
30
Liozu, Stephan
27
Cheng, T. C. E.
23
Taleizadeh, Ata Allah
23
Zaccour, Georges
23
Roth, Stefan
22
Skiera, Bernd
21
Zhang, Jianxiong
21
Diller, Hermann
20
Simchi-Levi, David
20
Simon, Hermann
20
Spann, Martin
20
Richards, Timothy J.
19
Monroe, Kent B.
18
Chen, Ying-Ju
16
Choi, Tsan-Ming
16
Drayer, Joris
16
Herrmann, Andreas
16
Natter, Martin
16
Shapiro, Stephen L.
16
Tang, Wansheng
16
Chen, Xu
15
Grewal, Dhruv
15
Liang, Liang
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Liozu, Stephan M.
15
Schlosser, Rainer
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Guo, Xiaolong
14
Herbon, Avi
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Hu, Ming
14
Li, Yongjian
14
Mattila, Anna S.
14
Wübker, Georg
14
Armstrong, Mark
13
Chen, Haipeng
13
Courty, Pascal
13
Faßnacht, Martin
13
Gou, Qinglong
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European journal of operational research : EJOR
5
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Econometrica : journal of the Econometric Society, an international society for the advancement of economic theory in its relation to statistics and mathematics
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Giornale degli economisti e annali di economia
1
International journal of production economics
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Journal of economic dynamics & control
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The euro, inflation, and consumers' perceptions : lessons from Italy
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ECONIS (ZBW)
19
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1
Price setting with strategic complementarities as a mean field game
Alvarez, Fernando
;
Lippi, Francesco
;
Souganidis, …
- In:
Econometrica : journal of the Econometric Society, an …
91
(
2023
)
6
,
pp. 2005-2039
Persistent link: https://www.econbiz.de/10014438254
Saved in:
2
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
3
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
4
The impact of a store brand introduction in a supply chain with competing manufacturers : the strategic role of pricing and advertising decision timing
Karray, Salma
;
Martín Herrán, Guiomar
- In:
International journal of production economics
244
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013185374
Saved in:
5
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
6
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
7
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
8
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
9
Price coordination in distribution channels : a dynamic perspective
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
European journal of operational research : EJOR
240
(
2015
)
2
,
pp. 401-414
Persistent link: https://www.econbiz.de/10010486236
Saved in:
10
Trade deals and/or on-package coupons
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
Saved in:
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