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~person:"Lobo, Antonio"
~subject:"Konsumentenverhalten"
~subject:"energy efficient appliances"
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energy efficient appliances
Consumer behaviour
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Beziehungsmarketing
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Brand image
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Emerging economies
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green brand innovativeness
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green brand loyalty
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Lobo, Antonio
Lim, Weng Marc
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Martin, Brett
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Das, Gopal
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Journal of strategic marketing
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The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
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2
Young consumers' green purchase behaviour in an emerging market
Nguyen, Ninh
;
Lobo, Antonio
;
Bach Khoa Nguyen
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 583-600
Persistent link: https://www.econbiz.de/10011976363
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