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~person:"Lopez, Carmen"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Brand image
5
Designation of origin
5
Markenimage
5
Consumer behaviour
3
Konsumentenverhalten
3
Country image
2
Associative network
1
Attitudinal measures
1
Attitudinal rating scale
1
Big event
1
Brand
1
Brand equity
1
Brand extension
1
Brand management
1
Buying reasoning
1
Corporate reputation
1
Destination image
1
Destination management
1
Destinationsmanagement
1
Familiarity
1
Firmenimage
1
Großveranstaltung
1
Markenartikel
1
Markenführung
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Multi-group analysis
1
Music
1
Music festivals
1
Musik
1
Partial least squares regression
1
Psycholinguistics
1
Rules of origin
1
Social Web
1
Social network
1
Social network analysis
1
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Article
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English
5
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Lopez, Carmen
Diamantopoulos, Adamantios
14
Papadopoulos, Nicolas G.
9
Bruwer, Johan
7
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Phau, Ian
7
Pike, Steven
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Klein, Kristina
6
Melewar, T. C.
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Andéhn, Mikael
5
Cai, Liping A.
5
De Nisco, Alessandro
5
Merunka, Dwight
5
Samiee, Saeed
5
Völckner, Franziska
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Aiello, Gaetano
4
Alvarez, Maria D.
4
Bruno, Pascal
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
Feige, Stephan
4
Fishman, Arthur
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Higgins, David M.
4
Jaffe, Eugene D.
4
Jin, Byoungho
4
Josiassen, Alexander
4
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European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
5
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1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
2
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
3
A model of tourism destination brand equity : the case of wine tourism destinations in Spain
Gómez, Mar
;
Lopez, Carmen
;
Molina, Arturo
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011414960
Saved in:
4
Conceptualising the influence of corporate image on country image
Lopez, Carmen
;
Gotsi, Manto
;
Andriopoulos, Constantine
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1601-1641
Persistent link: https://www.econbiz.de/10009539450
Saved in:
5
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
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