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~person:"Lopez-Lopez, David"
~subject:"Markenartikel"
~subject:"Marketing management"
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Markenartikel
Marketing management
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Influencer marketing
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Lopez-Lopez, David
Martínez-López, Francisco J.
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Gázquez-Abad, Juan Carlos
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
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