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~person:"Loureiro, Sandra Maria Correia"
~person:"Uggla, Henrik"
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Search: subject:"Markenartikel"
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Brand management
69
Markenführung
69
Brand image
39
Consumer behaviour
39
Konsumentenverhalten
39
Markenimage
39
Beziehungsmarketing
25
Relationship marketing
25
Brand
24
Markenartikel
24
Luxury goods
14
Luxusgüter
14
Portfolio selection
14
Portfolio-Management
14
Social Web
11
Social web
11
Internet marketing
9
Online-Marketing
9
Customer satisfaction
7
Emotion
7
Kundenzufriedenheit
7
Strategic management
7
Strategisches Management
7
Customer engagement
6
Viral marketing
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Virales Marketing
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Brand coolness
5
Customer integration
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Fashion
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Kundenintegration
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Marketingmanagement
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Mode
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Brand loyalty
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Instagram
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English
75
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Loureiro, Sandra Maria Correia
Uggla, Henrik
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
91
Melewar, T. C.
79
Meffert, Heribert
76
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
45
Völckner, Franziska
44
Bang, Nguyen
43
Fournier, Susan
41
Merrilees, Bill
41
Romaniuk, Jenni
41
Herrmann, Andreas
39
Foroudi, Pantea
38
Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Gierl, Heribert
35
Ko, Eunju
35
Schmidt, Holger J.
34
Dawes, John
33
Diamantopoulos, Adamantios
33
Aaker, David A.
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Gupta, Suraksha
31
Kernstock, Joachim
31
Han, Heesup
30
Park, C. Whan
30
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The IUP journal of brand management : IJBRM
11
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
5
The journal of brand management : an international journal
3
International journal of hospitality management
2
The journal of product & brand management
2
Baltic journal of management
1
Brand culture
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing globalization : new business models, strategies and innovation
1
Psychology & marketing
1
Qualitative market research : an international journal
1
School of Business' research reports
1
The ICFAI University journal of business strategy : IJBS
1
The service industries journal
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
75
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75
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
3
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
4
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
5
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
6
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
7
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
8
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
9
Brand Portfolio Mantra : Prioritized Brands
Uggla, Henrik
-
2021
The paper argues that the notion of prioritized brands may be one of the most important concepts of brand portfolio management today. In the era of make-and-buy brand equity and growing house ofbrands, firms must find new strategies for survival
Persistent link: https://www.econbiz.de/10013234661
Saved in:
10
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
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