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~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
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Search: "Customer relationship management"
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Customer satisfaction
Markenartikel
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
Kundenzufriedenheit
11
Brand
10
Social Web
10
Social web
10
Customer engagement
7
Internet marketing
7
Online-Marketing
7
Dienstleistungsqualität
6
Service quality
6
Customer integration
5
Kundenintegration
5
Viral marketing
4
Virales Marketing
4
Airline
3
Brand loyalty
3
Confidence
3
Emotion
3
Fluggesellschaft
3
Markentreue
3
Vertrauen
3
social media
3
Australia
2
Australien
2
Brand authenticity
2
Customer loyalty
2
E-commerce
2
Electronic Commerce
2
Fashion
2
Instagram
2
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16
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19
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20
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20
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1
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1
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English
20
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Loureiro, Sandra Maria Correia
Han, Heesup
35
Homburg, Christian
22
Mattila, Anna S.
21
Prentice, Catherine
20
Svensson, Göran
19
Hyun, Sunghyup Sean
16
Mittal, Vikas
16
Gil Saura, Irene
15
Usman, Osly
15
Bilgihan, Anil
14
Bruhn, Manfred
14
Huber, Frank
14
Aksoy, Lerzan
13
Fetscherin, Marc
13
Wong, IpKin Anthony
13
Bang, Nguyen
12
Gustafsson, Anders
12
Japutra, Arnold
12
Khan, Imran
12
Kim, Wansoo
12
Klaus, Philipp
12
Quach, Sara
12
Rather, Raouf Ahmad
12
Stock-Homburg, Ruth
12
Ahn, Jiseon
11
Balaji, M. S.
11
Evanschitzky, Heiner
11
Fournier, Susan
11
Sreejesh, S.
11
Töpfer, Armin
11
Wieseke, Jan
11
Barnes, Donald C.
10
Blut, Markus
10
Casidy, Riza
10
Hollebeek, Linda D.
10
Keiningham, Timothy
10
King, Ceridwyn
10
Ringle, Christian M.
10
Stauss, Bernd
10
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Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
International journal of hospitality management
2
Cogent business & management
1
International journal of business performance management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
6
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
7
Promoting brand relationships : guest editorial
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 301-303
Persistent link: https://www.econbiz.de/10012179024
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
10
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
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