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~person:"Loureiro, Sandra Maria Correia"
~subject:"Customer satisfaction"
~subject:"Viral marketing"
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Customer satisfaction
Viral marketing
Beziehungsmarketing
28
Relationship marketing
28
Brand management
22
Consumer behaviour
22
Konsumentenverhalten
22
Markenführung
22
Brand image
15
Markenimage
15
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11
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Markenartikel
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7
Internet marketing
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Online-Marketing
7
Dienstleistungsqualität
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Service quality
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Customer integration
5
Kundenintegration
5
Virales Marketing
4
Airline
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Brand loyalty
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Confidence
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Emotion
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Fluggesellschaft
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Markentreue
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social media
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English
13
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Loureiro, Sandra Maria Correia
Han, Heesup
32
Homburg, Christian
22
Mattila, Anna S.
22
Prentice, Catherine
20
Svensson, Göran
19
Mittal, Vikas
16
Gil Saura, Irene
15
Aksoy, Lerzan
13
Hyun, Sunghyup Sean
13
Usman, Osly
13
Verhoef, Peter C.
13
Wong, IpKin Anthony
13
Bilgihan, Anil
12
Kim, Wansoo
12
Klaus, Philipp
12
Stock-Homburg, Ruth
12
Balaji, M. S.
11
Blut, Markus
11
Evanschitzky, Heiner
11
Gustafsson, Anders
11
Kumar, V.
11
Quach, Sara
11
Rather, Raouf Ahmad
11
Töpfer, Armin
11
Wieseke, Jan
11
Bang, Nguyen
10
Barnes, Donald C.
10
Bruhn, Manfred
10
Izogo, Ernest Emeka
10
Keiningham, Timothy
10
Stauss, Bernd
10
Van Vaerenbergh, Yves
10
Casidy, Riza
9
Grégoire, Yany
9
Jang, Soocheong
9
Khan, Imran
9
Larivière, Bart
9
Lee, Choong-Ki
9
McColl-Kennedy, Janet R.
9
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International journal of hospitality management
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
International journal of business performance management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of service management
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
13
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1
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
2
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
The influence of brand experience and service quality on customer engagement
Prentice, Catherine
;
Wang, Xuequn
;
Loureiro, Sandra …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 50-59
Persistent link: https://www.econbiz.de/10012114115
Saved in:
7
Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.
;
El-Kassar, Abdul-Nasser
;
Loureiro, …
- In:
International journal of hospitality management
80
(
2019
),
pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
Saved in:
8
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
9
An asymmetrical approach to understanding configurations of customer loyalty in the airline industry
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 96-107
Persistent link: https://www.econbiz.de/10011743169
Saved in:
10
Wine prestige and experience in enhancing relationship quality and outcomes : wine tourism in Douro
Loureiro, Sandra Maria Correia
;
Cunha, Namércio Pereira da
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10011814635
Saved in:
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