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~person:"Loureiro, Sandra Maria Correia"
~subject:"Internet marketing"
~subject:"Retail trade"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Retail trade
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
31
Markenführung
31
Brand image
25
Markenimage
25
Beziehungsmarketing
22
Relationship marketing
22
Brand
13
Customer satisfaction
13
Kundenzufriedenheit
13
Markenartikel
13
Social Web
13
Social web
13
Emotion
11
Viral marketing
10
Virales Marketing
10
Einzelhandel
8
Online-Marketing
8
Customer engagement
7
Fashion
7
Mode
7
Bibliometrics
5
Bibliometrie
5
Brand coolness
5
Customer integration
5
Dienstleistungsqualität
5
Kundenintegration
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Luxury goods
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Luxusgüter
5
Marketing management
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Marketingmanagement
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Service quality
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Advertising
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Advertising effects
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Experiment
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16
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Loureiro, Sandra Maria Correia
Grewal, Dhruv
30
Gázquez-Abad, Juan Carlos
24
Martínez-López, Francisco J.
23
Pantano, Eleonora
22
Schramm-Klein, Hanna
21
Das, Gopal
18
Swoboda, Bernhard
18
Dwivedi, Yogesh Kumar
17
Gijsbrechts, Els
16
Zielke, Stephan
15
Ghose, Anindya
14
Gil Saura, Irene
14
Pauwels, Koen
14
Roggeveen, Anne L.
14
Chintagunta, Pradeep K.
13
Khare, Arpita
13
Ko, Eunju
13
Law, Chun Hung Roberts
13
Rajagopal
13
Sands, Sean
13
Verhoef, Peter C.
13
Filieri, Raffaele
12
Ailawadi, Kusum L.
11
Bang, Nguyen
11
Bijmolt, Tammo H. A.
11
Campo, Katia
11
Dennis, Charles
11
Diallo, Mbaye Fall
11
Ellison, Glenn
11
Nordfält, Jens
11
Paul, Justin
11
Steinmann, Sascha
11
Teller, Christoph
11
Balaji, M. S.
10
Brengman, Malaika
10
Ieva, Marco
10
Jerath, Kinshuk
10
Rita, Paulo
10
Urban, Glen L.
10
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
2
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
16
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1
Internet of things and consumer engagement on retail : state-of-the-art and future directions
Ajayi, Samson
;
Loureiro, Sandra Maria Correia
;
Langaro, …
- In:
EuroMed journal of business
18
(
2023
)
3
,
pp. 397-423
Persistent link: https://www.econbiz.de/10014380923
Saved in:
2
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
3
How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
Saved in:
4
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
5
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
6
AI meaning and applications in the consumer sector of retailing, hospitality, and tourism
Loureiro, Sandra Maria Correia
;
Ashfaq, Muhammad
; …
-
2021
Persistent link: https://www.econbiz.de/10013285701
Saved in:
7
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
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