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~person:"Lusch, Robert F."
~person:"Van Biesebroeck, Johannes"
~subject:"Theory"
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Lusch, Robert F.
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Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international economics
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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1
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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2
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
3
Interdependent product cycles for globally sourced intermediates
Van Biesebroeck, Johannes
;
Zhang, Lijun
- In:
Journal of international economics
93
(
2014
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10010492574
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4
Alternative Logiken für Dienstleistungen : von hybriden Systemen zu Serviceökosystemen
Vargo, Stephen L.
;
Lusch, Robert F.
;
Horbel, Chris
; …
- In:
Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008908803
Saved in:
5
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
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