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~person:"Madsen, Dag Øivind"
~person:"Ozuem, Wilson"
~subject:"Mobilkommunikation"
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Mobilkommunikation
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Madsen, Dag Øivind
Ozuem, Wilson
Azemi, Yllka
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Journal of advertising research
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Journal of retailing and consumer services
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ECONIS (ZBW)
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How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
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2
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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