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~person:"Madsen, Dag Øivind"
~person:"Ozuem, Wilson"
~type_genre:"Book section"
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Madsen, Dag Øivind
Ozuem, Wilson
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Marketing in the cyber era : strategies and emerging trends
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
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Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
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2
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
3
Recovery strategies in on-line service failure
Ozuem, Wilson
;
Lancaster, Geoffrey
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 143-159)
.
2014
Persistent link: https://www.econbiz.de/10010241431
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