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~person:"Maloney, John C."
~person:"Maloney, John F."
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Finanzpolitische Zeitfragen
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Kalifornien
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Las Vegas <Nev., 1977>
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Maloney, John C.
Maloney, John F.
Maloney, John
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Curiosity versus Disbelief in Advertising
Maloney, John C.
- In:
Journal of Advertising Research
40
(
2000
)
06
,
pp. 7-13
Persistent link: https://www.econbiz.de/10005425132
Saved in:
2
The 1960s - Curiosity versus Disbelief in Advertising - June 1962, Volume 2, No. 2, pages 2-8 - Maloney presents surprising evidence against the conventional view that an advertise...
Maloney, John C.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 7-13
Persistent link: https://www.econbiz.de/10006514310
Saved in:
3
Attitude research plays for high stakes
Maloney, John C.
(
contributor
)
-
1979
Persistent link: https://www.econbiz.de/10004060103
Saved in:
4
Beating the cost service squeeze : the project team approach to cost improvement
Balloun, James S.
;
Maloney, John F.
- In:
Public administration review : PAR
32
(
1972
)
5
,
pp. 531-538
Persistent link: https://www.econbiz.de/10002045659
Saved in:
5
Is advertising believability really important?
Maloney, John C.
- In:
Advertising management
,
(pp. 166-179)
.
1965
Persistent link: https://www.econbiz.de/10002426218
Saved in:
6
Social change and attitude change
Maloney, John C.
;
Schonfeld, Eugene P.
- In:
Processes and phenomena of social change
,
(pp. 191-215)
.
1973
Persistent link: https://www.econbiz.de/10002426226
Saved in:
7
Copy testing : what course is it taking?
Maloney, John C.
- In:
Advertising management
,
(pp. 501-509)
.
1965
Persistent link: https://www.econbiz.de/10002430816
Saved in:
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