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~person:"Marshall, Roger"
~person:"Valette-Florence, Pierre"
~source:"olc"
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Marshall, Roger
Valette-Florence, Pierre
Chebat, Jean-Charles
40
Laroche, Michel
29
Woodside, Arch G.
25
Babin, Barry J.
23
Bruhn, Manfred
17
Beatty, Sharon E.
16
Brenes, Esteban R.
15
Diamantopoulos, Adamantios
14
Zinkhan, George M.
14
Gierl, Heribert
11
Kim, Chankon
11
Merrilees, Bill
11
Walsh, Gianfranco
11
Bearden, William O.
10
Donthu, Naveen
10
Homburg, Christian
10
Menguc, Bulent
10
de Chernatony, Leslie
10
Bhuian, Shahid N.
9
Ewing, Michael T.
9
Geuens, Maggie
9
Hill, Ronald Paul
9
Lee, Hanjoon
9
Lewin, Jeffrey E.
9
Rose, Gregory M.
9
Braunsberger, Karin
8
Dubinsky, Alan J.
8
Ferrell, O.C.
8
Grewal, Dhruv
8
Haugland, Sven A.
8
Holak, Susan L.
8
Holbrook, Morris B.
8
Johnston, Wesley J.
8
Ko, Eunju
8
Lee, Dong-Jin
8
Olavarrieta, Sergio
8
Sirgy, M.Joseph
8
Weber, Jürgen
8
Wilson, Elizabeth J.
8
Auh, Seigyoung
7
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Journal of business research : JBR
13
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OLC EcoSci
ECONIS (ZBW)
31
RePEc
12
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1
Brand passion: Antecedents and consequences
Albert, Noel
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 904-909
Persistent link: https://www.econbiz.de/10010108524
Saved in:
2
Guest Editorial: Cognitive mapping of strategy in marketing
Marshall, Roger
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1541-1543
Persistent link: https://www.econbiz.de/10010121592
Saved in:
3
Social legitimacy versus distinctiveness: Mapping the place of consumers in the mental representations of managers in an institutionalized environment
Chaney, Damien
;
Marshall, Roger
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1550-1558
Persistent link: https://www.econbiz.de/10010121594
Saved in:
4
Emic and etic interpretations of engagement with a consumer-to-consumer online auction site
Abdul-Ghani, Eathar
;
Hyde, Kenneth F.
;
Marshall, Roger
- In:
Journal of business research : JBR
64
(
2011
)
10
,
pp. 1060-1067
Persistent link: https://www.econbiz.de/10009177914
Saved in:
5
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10008769052
Saved in:
6
Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Marshall, Roger
;
Huan, Tzung-Cheng (T.C.)
;
Xu, Yingzi
; …
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 871-879
Persistent link: https://www.econbiz.de/10009017511
Saved in:
7
General theory of cultures' consequences on international tourism behavior
Woodside, Arch G.
;
Hsu, Shih-Yun
;
Marshall, Roger
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 785-800
Persistent link: https://www.econbiz.de/10009017521
Saved in:
8
Trust and reciprocity with transparency and repeated interactions
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10008382094
Saved in:
9
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1075
Persistent link: https://www.econbiz.de/10008092945
Saved in:
10
When consumers love their brands: Exploring the concept and its dimensions
Albert, Noël
;
Merunka, Dwight
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1062-1076
Persistent link: https://www.econbiz.de/10008899457
Saved in:
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