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~person:"Martin, Sebastian"
~person:"Wiese, Melanie"
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Facebook
10
Social Web
10
Social web
10
Internet marketing
7
Online-Marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Social media
5
Stakeholder
4
Austria
3
Public relations
3
Public utilities
3
Social network
3
Soziales Netzwerk
3
Versorgungswirtschaft
3
Öffentlichkeitsarbeit
3
Österreich
3
Advertising
2
Advertising effects
2
Confidence
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Deutschland
2
Germany
2
Stakeholder dialogue
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
trust
2
Agenda setting theory
1
Attitudes
1
Behavior
1
Brand management
1
Brands
1
Cluster analysis
1
Clusteranalyse
1
Communication
1
Communication development
1
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English
10
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Martin, Sebastian
Wiese, Melanie
Sabatini, Fabio
32
Sarracino, Francesco
23
Antoci, Angelo
9
Budzinski, Oliver
9
Kinne, Lavinia
7
Bailey, Michael
6
Kuchler, Theresa
6
Schivinski, Bruno
6
Sodini, Mauro
6
Stroebel, Johannes
6
Fuchs, Christian
5
Mahrous, Abeer A.
5
Nobre, Helena
5
Sancassani, Pietro
5
Woessmann, Ludger
5
Aguiar, Luis
4
Aydin, Gökhan
4
Balakrishnan, Janarthanan
4
Ballings, Michel
4
Berger, Lara Marie
4
Chamorro Mera, Antonio
4
Chen, Yen-Shen
4
Hinz, Oliver
4
Jha, Chandan Kumar
4
Kerkhof, Anna
4
Kodila-Tedika, Oasis
4
Loureiro, Sandra Maria Correia
4
Milne, George R.
4
Mindl, Felix
4
Misirlis, Nikolaos
4
Münster, Johannes
4
Peukert, Christian
4
Rubio Lacoba, Sergio
4
Ullrich, Hannes
4
Van den Poel, Dirk
4
Vlachopoulou, Maro
4
Weber, Ingmar
4
Abedin, Babak
3
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Published in...
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International journal of energy sector management : IJESM
2
Zeitschrift für Energiewirtschaft : ZfE
2
International journal of business information systems : IJBIS
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
10
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Date (oldest first)
1
Shopping on social networks : is this the storefront of the future?
Wiese, Melanie
- In:
International journal of business information systems : …
36
(
2021
)
3
,
pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
Saved in:
2
A framework for
Facebook
advertising effectiveness : a behavioral perspective
Wiese, Melanie
;
Martínez-Climent, Carla
; …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Saved in:
3
Intensive WOM-behavior in the healthcare sector : the case of an Austrian hospital’s
Facebook
site
Martin, Sebastian
;
Grüb, Birgit
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 331-352
Persistent link: https://www.econbiz.de/10012292920
Saved in:
4
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
5
Segmenting brands' social network site (SnS) consumers : a four-country study
Andrews, Lynda
;
Bianchi, Constanza
;
Wiese, Melanie
; …
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012200689
Saved in:
6
When public utilities like to talk on
Facebook
Martin, Sebastian
- In:
Zeitschrift für Energiewirtschaft : ZfE
41
(
2017
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10012004080
Saved in:
7
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
8
Stakeholder dialogue on
Facebook
: findings from German, Austrian and Swiss public utilities
Martin, Sebastian
- In:
International journal of energy sector management : IJESM
11
(
2017
)
2
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011741895
Saved in:
9
Towards a process of agenda setting driven by social media
Martin, Sebastian
;
Grüb, Birgit
- In:
International journal of energy sector management : IJESM
10
(
2016
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011523689
Saved in:
10
The rise of
Facebook
-based communication in the energy sector : a longitudinal analysis of German and Austrian utility companies
Martin, Sebastian
- In:
Zeitschrift für Energiewirtschaft : ZfE
40
(
2016
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10011742015
Saved in:
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