Baviera-Puig, Amparo; Roig-Tierno, Norat; … - In: The Service Industries Journal 33 (2013) 7-8, pp. 789-801
Advances in geographical information systems have contributed to location and marketing design strategies on the part of retailers. The techniques used in this field are based on delimiting trade areas and spatial analysis. The same approach is applied in this study to technology centres, which...