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~person:"Mattila, Anna S."
~person:"Schweidel, David A."
~subject:"USA"
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Search: "Customer relationship management"
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USA
Beziehungsmarketing
49
Relationship marketing
49
Consumer behaviour
33
Konsumentenverhalten
33
Customer satisfaction
20
Kundenzufriedenheit
20
Dienstleistungsqualität
17
Service quality
17
Beschwerdemanagement
12
Complaint management
12
Kundenbindungsprogramm
7
Loyalty program
7
United States
7
Corporate Social Responsibility
5
Corporate social responsibility
5
Customer value
5
Gastronomie
5
Kundenwert
5
Restaurant industry
5
Customer service
4
Kundenservice
4
Dienstleistungsmarketing
3
Emotion
3
Fundraising
3
Lieferantenmanagement
3
Service recovery
3
Services marketing
3
Supplier relationship management
3
Theorie
3
Theory
3
customer relationship management
3
service recovery
3
Brand
2
Brand image
2
Brand management
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behavior
2
Cultural identity
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English
7
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Mattila, Anna S.
Schweidel, David A.
Smith, Alan D.
19
Kumar, V.
8
Walsh, Gianfranco
7
Han, Heesup
6
Johnson, Michael D.
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Beatty, Sharon E.
4
Gourio, François
4
Gremler, Dwayne D.
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Lucas, Robert W.
4
Rudanko, Leena
4
Skiera, Bernd
4
Chen, Tom
3
Eggert, Andreas
3
Ehrlich, Evelyn
3
Eisingerich, Andreas B
3
Elhauge, Einer
3
Enkel, Ellen
3
Fanelli, Duke
3
Gulati, Ranjay
3
Ha, Jooyeon
3
Knittel, Christopher R.
3
Peltier, James
3
Raitani, Sonika
3
Ruyter, Ko de
3
Stango, Victor
3
Tanford, Sarah
3
Vyas, Vishal
3
Wiesel, Thorsten
3
Agha, Leila
2
Anaza, Nwamaka A.
2
Auh, Seigyoung
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Cornell hospitality quarterly : CQ
1
International journal of internet marketing and advertising : IJIMA
1
Journal of service management
1
Psychology & marketing
1
The journal of services marketing
1
Source
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ECONIS (ZBW)
7
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1
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
2
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
3
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
Saved in:
4
Modeling customer lifetimes with multiple causes of churn
Braun, Michael
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 881-902
Persistent link: https://www.econbiz.de/10009384007
Saved in:
5
A cross-cultural comparison of perceived informational fairness with service failure explanations
Wang, Chen-ya
;
Mattila, Anna S.
- In:
The journal of services marketing
25
(
2011
)
6
,
pp. 429-439
Persistent link: https://www.econbiz.de/10009390049
Saved in:
6
The relationship of sales and marketing expenses to hotel performance in the United States
O'Neill, John
;
Hanson, Bjorn
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
49
(
2008
)
4
,
pp. 355-363
Persistent link: https://www.econbiz.de/10003774190
Saved in:
7
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
Saved in:
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