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~person:"Mayerhofer, Wolfgang"
~subject:"Brand"
~subject:"Markenartikel"
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Mayerhofer, Wolfgang
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Positionierung von Biermarken
Mayerhofer, Wolfgang
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 57-59
Persistent link: https://www.econbiz.de/10003674520
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