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~person:"Meffert, Heribert"
~subject:"B-to-B-Marketing"
~subject:"Balanced scorecard"
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B-to-B-Marketing
Balanced scorecard
Erfolgsfaktor
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10.12.1987
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Advertising
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Balanced Scorecard
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Bayer AG
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Meffert, Heribert
Adamson, Brent
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ECONIS (ZBW)
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Markenführung versus Controlling? - Ansatzpunkte zur Verbindung "weicher" und "harter" Erfolgsfaktoren mithilfe der Balanced Scorecard
Meffert, Heribert
;
Koers, Martin
- In:
Trendberichte zum Controlling : Festschrift für Heinz …
,
(pp. 53-79)
.
2004
Persistent link: https://www.econbiz.de/10001926269
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2
Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der...
Meffert, Heribert
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001513329
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