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~person:"Meffert, Heribert"
~subject:"Balanced scorecard"
~subject:"Communication"
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Balanced scorecard
Communication
Erfolgsfaktor
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Success factor
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Deutschland
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Germany
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10.12.1987
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Balanced Scorecard
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Bayer AG
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Meffert, Heribert
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Trendberichte zum Controlling : Festschrift für Heinz Lothar Grob
1
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ECONIS (ZBW)
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Markenführung versus Controlling? - Ansatzpunkte zur Verbindung "weicher" und "harter" Erfolgsfaktoren mithilfe der Balanced Scorecard
Meffert, Heribert
;
Koers, Martin
- In:
Trendberichte zum Controlling : Festschrift für Heinz …
,
(pp. 53-79)
.
2004
Persistent link: https://www.econbiz.de/10001926269
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2
Kommunikationsstrategien im Produktlebenszyklus : ein Beitrag zur Erfolgsfaktorenforschung
Meffert, Heribert
-
1992
Persistent link: https://www.econbiz.de/10013330127
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