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~person:"Mensah, Samuel N-A"
~subject:"Brand management"
~subject:"Kundenservice"
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Brand management
Kundenservice
Beziehungsmarketing
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Consumer behaviour
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Customer loyalty
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Customer retention
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Customer satisfaction
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Customer service quality
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Mensah, Samuel N-A
Sickel, Christian
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Journal of contemporary management : JMC
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ECONIS (ZBW)
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Applying the ServQual model to improve customer retention at peoples' bank of Namibia
Mensah, Samuel N-A
;
Moongela, Hilma
- In:
Journal of contemporary management : JMC
7
(
2017
)
2
,
pp. 92-103
Persistent link: https://www.econbiz.de/10011775357
Saved in:
2
Applying the ServQual model to improve customer retention at peoples' bank of Namibia
Mensah, Samuel N-A
;
Moongela, Hilma
- In:
Journal of contemporary management : JMC
8
(
2017
)
4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011798765
Saved in:
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