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~person:"Merrilees, Bill"
~person:"Richard, Marie-Odile"
~subject:"Brand image"
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Brand image
Brand management
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Consumer behaviour
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Merrilees, Bill
Richard, Marie-Odile
Diamantopoulos, Adamantios
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Michel, Géraldine
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Valette-Florence, Pierre
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Melewar, T. C.
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Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
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Gupta, Suraksha
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Merchant, Altaf
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Guzman, Francisco
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Japutra, Arnold
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Ko, Eunju
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Voyer, Benjamin G.
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Wu, Chih-Wen
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Augusto, Mário Gomes
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Badrinarayanan, Vishag
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Bang, Nguyen
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Cornwell, T. Bettina
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Eisingerich, Andreas B
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Filieri, Raffaele
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Halkias, Georgios
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Journal of business research : JBR
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ECONIS (ZBW)
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Understanding consumer's brand categorization across three countries : application of fuzzy rule-based classification
Ahmad, Shimi Naurin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 278-287
Persistent link: https://www.econbiz.de/10010245273
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2
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
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