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~person:"Merrilees, Bill"
~person:"Yang, Zhiyong"
~subject:"Canada"
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Brand management
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Leadership style
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Merrilees, Bill
Yang, Zhiyong
Laroche, Michel
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Journal of business research : JBR
4
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ECONIS (ZBW)
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1
Parental responsiveness and adolescent susceptibility to peer influence : a cross-cultural investigation
Yang, Zhiyong
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 979-987
Persistent link: https://www.econbiz.de/10009241404
Saved in:
2
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
3
Cultural differences in consumer socialization : a comparison of Chinese-Canadian and Caucasian-Canadian children
Kim, Chankon
;
Yang, Zhiyong
;
Lee, Hanjoon
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 955-962
Persistent link: https://www.econbiz.de/10003887578
Saved in:
4
Culture and marketing strategy in discount retailing
Merrilees, Bill
;
McKenzie, Brent
;
Miller, Dale
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 215-221
Persistent link: https://www.econbiz.de/10003428830
Saved in:
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