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~person:"Merunka, Dwight"
~subject:"Destination management"
~subject:"Markenimage"
~subject:"Tourismusregion"
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Destination management
Markenimage
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Designation of origin
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Herkunftsbezeichnung
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Brand image
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Brand management
3
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Merunka, Dwight
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
10
Alvarez, Maria D.
7
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Pike, Steven
7
Stylidis, Dimitrios
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Lehto, Xinran Y.
6
Phau, Ian
6
Stepchenkova, Svetlana
6
Aichner, Thomas
5
Cai, Liping A.
5
Campo, Sara
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Andéhn, Mikael
4
Bruno, Pascal
4
Bruwer, Johan
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Elliot, Statia
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Heslop, Louise A.
4
Jaffe, Eugene D.
4
Klein, Kristina
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Morrison, Alastair M.
4
Samiee, Saeed
4
Tasci, Asli DA
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Asia Pacific journal of marketing and logistics
1
International journal of emerging markets
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International marketing review
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Journal of business research : JBR
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ECONIS (ZBW)
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
2
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Saved in:
3
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Saved in:
4
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila
;
Merunka, Dwight
;
Bartikowski, …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
Saved in:
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