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~person:"Michel, Géraldine"
~subject:"Markenimage"
~subject:"Transnational corporation"
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Markenimage
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Brand image
7
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6
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5
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5
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3
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3
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2
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Michel, Géraldine
Diamantopoulos, Adamantios
12
Foroudi, Pantea
8
Ciravegna, Luciano
7
Valette-Florence, Pierre
7
Melewar, T. C.
6
Sharma, Piyush
6
Veloutsou, Cleopatra
6
Arslanagic-Kalajdzic, Maja
5
Brenes, Esteban R.
5
Buckley, Peter J.
5
Gupta, Suraksha
5
Malik, Ashish
5
Merchant, Altaf
5
Temouri, Yama
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Bartikowski, Boris
4
Christodoulides, George
4
Davvetas, Vasileios
4
Dennis, Charles
4
Driffield, Nigel L.
4
Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Ghauri, Pervez N.
4
Gierl, Heribert
4
Grohs, Reinhard
4
Guzman, Francisco
4
He, Xinming
4
Japutra, Arnold
4
Jiménez, Alfredo
4
Khan, Zaheer
4
Ko, Eunju
4
Kundu, Sumit K.
4
Larimo, Jorma
4
Lee, Jeoung Yul
4
Lim, Eunah
4
Lo, Fang Yi
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Munjal, Surender
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Journal of business research : JBR
5
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ECONIS (ZBW)
5
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1
Self-brand values congruity and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
2
Brand resurrections : how past and present narrations impact consumer reactions towards resurrected utilitarian brands
Volpert, Johanna
;
Michel, Géraldine
- In:
Journal of business research : JBR
153
(
2022
),
pp. 479-493
Persistent link: https://www.econbiz.de/10013534094
Saved in:
3
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
4
Why negative brand extension evaluations do not always negatively affect the brand : the role of central and peripheral brand associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Saved in:
5
Nonprofit brand image and typicality influences on charitable giving
Michel, Géraldine
;
Rieunier, Sophie
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 701-707
Persistent link: https://www.econbiz.de/10009528781
Saved in:
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