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~person:"Monroe, Kent B."
~subject:"Konsumentenverhalten"
~subject:"Produktqualität"
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Konsumentenverhalten
Produktqualität
Preismanagement
24
Pricing strategy
24
Consumer behaviour
14
Preis
6
Price
6
Sales promotion
5
Theorie
5
Theory
5
USA
5
United States
5
Verkaufsförderung
5
Preispolitik
4
Behavioral price research
3
Gerechtigkeit
3
Justice
3
Perception
3
Preistheorie
3
Price theory
3
Reference price
3
Börsenkurs
2
Cognition
2
Differential price threshold
2
Experiment
2
Kognition
2
Online retailing
2
Online-Handel
2
Preisdifferenzierung
2
Price discrimination
2
Price information processing
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Pricing
2
Product quality
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Share price
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Wahrnehmung
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Absolute price threshold
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Acceptable price range
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Advertising
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Behavioral economics
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English
14
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Monroe, Kent B.
Janssen, Maarten C. W.
24
Usman, Osly
19
Courty, Pascal
18
Spann, Martin
16
Chen, Natalie
14
Jiang, Baojun
14
Juvenal, Luciana
14
Bergemann, Dirk
12
Chen, Haipeng
12
Chen, Ying-Ju
12
Levy, Daniel C.
12
Matsushima, Noriaki
12
Snir, Avichai
12
Roth, Stefan
11
Rudanko, Leena
11
Shelegia, Sandro
11
Trachter, Nicholas
11
Diller, Hermann
10
Kaplan, Greg
10
Mattila, Anna S.
10
Menzio, Guido
10
Pagliero, Mario
10
Sibly, Hugh
10
Zaccour, Georges
10
Zhou, Jidong
10
Bertini, Marco
9
Grewal, Dhruv
9
Herrmann, Andreas
9
Kukar-Kinney, Monika
9
Wang, Ruxian
9
Baake, Pio
8
Clerides, Sofronis
8
Gijsbrechts, Els
8
Huber, Frank
8
Inderst, Roman
8
Laussel, Didier
8
Natter, Martin
8
Rhodes, Andrew
8
Skiera, Bernd
8
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AMS review : official publication of the Academy of Marketing Science
2
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of revenue and pricing management
1
Journal of the Academy of Marketing Science
1
The journal of business : B
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
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ECONIS (ZBW)
14
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1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
4
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
5
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
6
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
Saved in:
7
An appraisal of behavioral price research (part 1) : price as a physical stimulus
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 103-129
Persistent link: https://www.econbiz.de/10010187208
Saved in:
8
Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
Saved in:
9
Price and customers' perceptions of value
Monroe, Kent B.
- In:
Visionary pricing : reflections and advances in honor …
,
(pp. 129-152)
.
2012
Persistent link: https://www.econbiz.de/10009676125
Saved in:
10
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
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