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~person:"Motion, Judith"
~person:"Thomas, Arthur M."
~subject:"Generic brand"
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Search: subject_exact:"Gattungsmarke"
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Gattungsmarke
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Brand management
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Consumer boycott
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Motion, Judith
Thomas, Arthur M.
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Agricultural and resource economics review : ARER
1
Journal of business research : JBR
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ECONIS (ZBW)
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Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
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2
Financial benefits of Florida generic orange juice marketing
Thomas, Arthur M.
;
Canter, Neil
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 431-444
Persistent link: https://www.econbiz.de/10008827099
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