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~person:"Moutinho, Luiz"
~person:"O'Cass, Aron"
~type_genre:"Aufsatz in Zeitschrift"
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Search: "European journal of marketing : EJM"
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Moutinho, Luiz
O'Cass, Aron
Lee, Nick
9
Grønhaug, Kjell
8
Kitchen, Philip J.
8
Greenley, Gordon E.
7
Melewar, T. C.
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Simintiras, Antonis C.
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European journal of marketing : EJM
10
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ECONIS (ZBW)
10
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1
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
2
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
4
Neural network approach to understanding the children's market
Haryanto, Jony Oktavian
;
Silva, Manuela
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 372-397
Persistent link: https://www.econbiz.de/10011309598
Saved in:
5
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei
;
Moutinho, Luiz
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
Saved in:
6
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
7
Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.
;
Moutinho, Luiz
;
Veloutsou, Cleopatra
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
Saved in:
8
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
O'Cass, Aron
;
Weerawardena, Jay
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1325-1348
Persistent link: https://www.econbiz.de/10009525791
Saved in:
9
Market orientation and performance : modelling a neural network
Silva, Manuela
;
Moutinho, Luiz
;
Coelho, Arnaldo
; …
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 421-437
Persistent link: https://www.econbiz.de/10009525864
Saved in:
10
Consumer behaviour in tourism
Moutinho, Luiz
- In:
European journal of marketing : EJM
21
(
1987
)
10
Persistent link: https://www.econbiz.de/10001072469
Saved in:
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